HEINEKEN INTERACTIVE MUSIC APP

Brand Activation / Music Festival

Interface Design

Your Mix Your Mash Interactive Music Installation

“Every year, we want to give guests a new, engaging experience that they cannot get anywhere else” commented David Corso, CEO of the experiential marketing company responsible for Heineken House, Corso Agency. “This year, we have partnered with Get Visuals and SmithsonMartin to create a remix station that gives guests the ability to make a completely unique song and share it with their friends”. The YourMixYourMash station is utilizing the state-of-the-art Emulator ELITE, a giant see through touchscreen that is visible for both the artist and the audience. “What we wanted to do was harness the power of professional music production software, Ableton and simplify the process of making music so that anyone, regardless of their experience could make a really great remix” said Get Visuals Executive Creator and UX Designer Emilio Sa. “Using our custom interactive interface, Music by: Cappa Regime and Emulator 1.5 ended up giving us a musical tool that did not exist before now”.

Touch screen software and hardware: Smithson Martin Emulator Pro and Elite

Content Creation: After Effects, Premiere, Illustrator, Photoshop and Cinema 4D

Open credits

Your Mix Your Mash Interactive Music Installation

CLIENT: Heineken USA

EXECUTIVE PRODUCER: David Corso of Corso Agency

OPERATIONS DIRECTOR: Eric Milner of Corso Agency

EXECUTIVE CREATOR & UX DESIGN: Emilio Sa

TECHNICAL DIRECTOR: Emile Van De Coevering

MUSIC BY: Jake Kasheeta of Kappa Regime

TOUCH SCREENS BY: Smithson Martin

  • Follow us

RIP Lola Maria

Instagram

  • #lightworker #glitchy
  • #squadgoals
  • #mycity #newyork
  • @image8nineteen #renderface #bgrenderer #aescripts @aescripts
  • Over the past 3 months we worked through 20 hour days, weekends and holidays to create an amazing broadcast package for Super Bowl 53 on CBS. Thank you to our fearless producer and friend Jessica Tedder @chromogirl for staying in the trenches with us, keeping us fed, laughing and inspired. We completed one of the hardest projects our entire team of artists has ever encountered. Big thank you to our #creativedirectors Paul Brodie, Gil Haslam, Marcos Vas, Craig Stoufer and everyone at our humble agency @troikala for pushing us to excellence  and evolving the studio to our specs. Respect to our lead technical directors and animators Steve Verne @itssverne and Art Perez @artredhoodfx for your unwavering dedication to the project and finishing it together. #dreamteam #superbowl #sb53 #superbowl53 #aftereffects #c4d #cinema4d #finishers #gopats proper reel coming soon. 🗝 #thinkboxdeadline #deadline #thinkbox
  • #tbt @allofitnow @disguise_one #nightatthemuseum #projectionmapping #omnical #disguiseone
  • Out here working on Grammys with  @image8nineteen @artredhoodfx 🥶🥶🥶🥶🥶🥶🥶
  • #knucklehead @wolfboyentertainment
  • #netflixandchill
  • The pants in the families! 👖
  • #megalodon
  • #octanerender #c4d #styleframes #cw

Follow Me!