Doritos #MixArcade

E3 2016 Los Angeles

We teamed up with New Creatures on a brand activation for Doritos at E3 2016 Los Angeles. The Doritos #MIXARACDE to be exact. The worlds largest arcade machine / stage ever. We provided Creative direction / Animation / Video systems engineering / Lighting design / Live performance for Dortios agencies of record Goodby, Silverstein and Partners and New Creatures. We created an 8 Bit homage to early video games using 2D / 3D animation techinques. We also created some retro 3D logos for branding moments in Unreal Engine for realtime rendering and controlled by an Xbox gamepad. Performed the content live during the 3 day event at E3 2016. Featured musical artists: Steve Aoki, Bold Orchestra, Empire of the Sun, Zane Lowe, Big Boi, Mix Master Mike, Wiz Khalifa, Rae Sremmurd and DJ Jazzy Jeff.

Content Creation: Unreal Engine, After Effects, Premiere, Illustrator, Photoshop and Cinema 4D

Lighting Hardware / Software: GrandMA

VJ software: Resolume Arena, Unity 3D, Unreal Engine

Open credits

CLIENT: Goodby, Silverstein and Partners / New Creatures

EXECUTIVE PRODUCER: Ajamu White of New Creatures

EXECUTIVE PRODUCER: Jason Naumoff of New Creatures

PRODUCER: Timothy Durant or Durant Design

SHOW DIRECTOR: Tom Steel

CREATIVE DIRECTOR / VISUAL ARTIST: Emilio Sa of Getvisuals

PRODUCER: Daniel Polselli of Getvisuals

LIGHTING DIRECTOR: Evan Bloom

INTRO MUSIC: Henry Strange

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